Patients are now more educated than ever and utilize multiple online resources when researching for a medical provider. Channels patients use to find prospective physicians include:
1) Google SEO
2) Google Local SEO/ Google My Business
3) Google Ads
4) Facebook, Instagram Ads
5) Secondary review websites such as Insurance, HealthGrades, Vitals.com, RealSelf.com and more)
Initially, patients look for your reviews and rankings; primarily Google reviews online. They then look at your website for a few things including quality of the website and the content, which is one of the most important parts of a medical website. Since they are mostly mobile, the website should be optimized for mobile and should have mobile apps embedded into the website for easy conversion. They usually then check your services and your information about the clinic, like providers information and services you offer.
Your internal staff are the main points of contact that reply to interested patients and answer phone calls. Phone calls are still the number one way patients contact you. Then in this order: Texting/SMS, ChatBot, Appointments and Contact Forms. If the interested patient initiates from social media, their usual preferred way to contact you is by using phone or SMS.
Patients are lead through a funnel with a solid email marketing strategy that is well-designed and well-written to match your practice and brand. Email sequences should include:
1) Sending educational and promotional newsletters
2) Sending thank you automation emails
3) Sending appointment reminders
4) Sending Happy Birthday emails
5) Sending Happy Holiday emails