The Importance of Google My Business for Local SEO

Local SEO is important for any local small to mid-size business to succeed. Local search engine optimization is a part of search engine optimization (or SEO) that focuses on improving a local business’ visibility in local search engine results. The results that appear in local search results typically answer a “near me” intended question, meaning that a searcher is searching for something “near me”—or the search engine has understood that there were geographic constraints to the search.

50% of all Google searches today as local searches. By using local search optimization strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services. 

Google now offers an amazing tool for small to mid-size businesses called Google My Business. We love that this tool is free and easily allows for business owners to manage their online presence across the search engine giant. This tool is also very important for local SEO and our clients have been seeing positive ROI’s from even the smallest of optimizations.

Having an optimized GMB profile increases your ROI and visibility across Google Search, Local Search and Google Maps. The platform allows you to create, verify and edit your business listing in Google similar to Yelp but with even more features and capabilities including: posting business updates and even creating a micro-website if needed.

Google developed Google My Business as a way to make it easier for searchers to get the information they need and we think it’s such an amazing and convenient tool for businesses of any size. Your business’s address, hours and contact information will appear in your Google My Business listing, without the need for someone to click through around the web to find it- making it even easier for your potential customer to connect with you and your business!

GCC Consulting is an award-winning SEO Agency headquartered in Irvine, CA. We offer map and local directory optimization services for your business to dominate Google maps and Google My Business. Earn more qualified local leads by outshining the competition with maximum visibility.

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